Marketing involves all the actions a company undertakes to reel in customers and maintain relationships with them. Networking with potential or past clients is part of the work too, including writing thank you emails, playing golf with a prospective client, returning calls and emails quickly, and meeting with clients for coffee or a meal.
At its most basic, marketing seeks to match a company's products and services to customers who want access to those products. The matching of product to customer ultimately ensures profitability.
Marketing in the modern day is largely digital. Why real a few thousands with a stagnant billboard when you can reach millions via the internet. This is what OrionTouch helps you achieve